How to Get the “Best Value” Product

Hot Ten Reviews is Celebrating its 7th Year!


BMW i8

BMW i8

There was a saying coined long ago, “buy nice of buy twice.” I’ve always found that saying a little troubling, because it does not account for something called “utility”- the amount of enjoyment per dollar spent. To illustrate the concept of utility, let’s assume you have a lot of money and could afford any sports car in the world. You narrowed it down to three:

BMW i8 – $140,700

Ferrari 458 Spider – $ 263,553

Bugatti Veyron – $1,695,000

Ferrari 458 Spider

Ferrari 458 Spider

All three are ridiculously expensive (by mere human being standards anyway), all three will turn heads and garner an “OMG” look from those you pass, and most people could not really tell that the BMW is over 10 times less expensive that the Bugatti.

So here is the question: Will you have 10 times as much fun in the Bugatti as you would in the BMW? I doubt it. Maybe a little more fun, for a little while, because you know that you are driving a car worth more than a small Malibu beach house… but then what do you do with it? You can’t park it anywhere. Every time you start the engine it depreciates by $500, and most people would feel pretty selfish with that flagrant display of wealth…

Bugatti Vecron

Bugatti Vecron

At Hot Ten Reviews, we measure both quality and value in our ratings. Because without both, you don’t need us – all you need to do is go out and buy the most expensive option to get a good unit – most of the time you’ll be right.

Every review tells you what we think is important with the item under consideration. If you disagree with us we won’t be mad, that is why we have user reviews. So you can pick what you like most, even if it is not our top choice, because your “utility” may be different than ours.

As you look at the results, you’ll often notice that the most expensive options are closer to the bottom. Now you know why, because they offer the least utility for the money you spent.

Enjoy our site, and if you’d like us to review a product you can’t find here, please let us know using the contact form below.

All the Best

Jonathan Winter

Your Name (required)

Your Email (required)


Your Message

Skip to toolbar